Maui has two massage landscapes that coexist without much overlap. The first is the resort corridor — spa menus at Wailea and Kapalua hotels, standardized treatments, and a predictable price ceiling. The second is the independent practitioner community scattered across Kihei, Paia, Makawao, and the upcountry: therapists with deep specializations, dedicated home studios, and the kind of session you don't find on a hotel booking form. Both have their place. This directory is built around the second kind.
The modalities you'll find most often: traditional lomilomi (the indigenous Hawaiian healing massage), deep tissue, Swedish, prenatal, Thai, hot stone, and sports massage. Several practitioners on Maui blend modalities within a single session, drawing on Hawaiian bodywork alongside modern therapeutic technique. Pricing for independent therapists runs $100 to $180 for a 60-minute session and $150 to $220 for 90 minutes.
Geographically, the densest independent community is in Kihei and upcountry Makawao and Kula. Paia draws practitioners with a more eclectic range. West Maui's independent community — particularly around Lahaina — is still finding its footing after 2023; several skilled therapists have relocated or rebuilt elsewhere on the island. If you're specifically looking for West Maui, call ahead to confirm the practitioner's current location.
Browse licensed massage therapists and wellness centers on Maui below. For Hawaiian bodywork specifically, see lomilomi on Maui.
